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Financial Times profiles CEO Jeff Dewing

Published 05/12/2022

Many of you will be aware of our CEO Jeff Dewing’s inspiring story of how he learned to ‘do the opposite’ in order to build success. Last week, the Financial Times interviewed Jeff and the article was published in the 30 November issue.
“Jeff Dewing, had made a fortune and lost it by the age of 39. Starting out as a fridge and air-conditioning engineer, in 2012 he founded his second business, facilities management company Cloudfm, from his garden shed, putting in £10,000 in savings. Within four years the company’s turnover grew from £1mn to £70mn.”

You can read the full story of how Jeff and the phenomenal Cloudfm team made it happen here: LNFT350finallocked

If the article leaves you wanting more, Jeff tells the rest of his story from boyhood to present day, in his best-selling book ‘Doing the Opposite’

Jeff is passionate about supporting entrepreneurs and young business people in doing the same. Soon to be released in its third season, you can pick up our podcast ‘Doing the Opposite: Business Disruptors’ here: In conversation with successful business owners and celebrities, Jeff explores their values, as they share tips on what contributed to their success.

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