As we celebrate our long-standing partnership with Essex Cricket Club, sadly today is the day that we bow out.
Throughout a period in which ECC saw the Eagles lift four trophies, including a historic double in 2019, through the no-season trials of Covid and the launch of one of the country’s first professional women’s teams, we have been proud sponsors of the team, including the naming rights at the Cloud County Cricket Ground.
We would like to wish all the players and fantastic staff at Essex Cricket Club, all the very best of success on their continued path as one of the country’s top flight teams.
Cloud are the joint-longest naming rights partnership in the Club’s history.
Jeff Dewing, CEO of Cloud, said:
“We are incredibly proud of everything we’ve achieved together in true partnership over the years. The relationships we’ve built—with the Club, sponsors, and partners—will stand the test of time. I sincerely wish the Club continued success and look forward to seeing the legacy of this incredible partnership grow even further.”
Dan Feist, General Manager at Essex Cricket, said:
“We are very grateful to Cloud for their support of the Club over the last eight years as our ground naming rights partner.
Cloud actively played a part in helping us to achieve our goals both on and off the field, and I especially want to note their loyal support during the extremely challenging pandemic, for which we will always be thankful.”
“Our Principal Partnerships are pivotal in helping us achieve our goals, and we thank Cloud for all they have done for the Club and wish them the best for the future. We will soon be making an announcement regarding our next naming rights partner for the ground, which everyone at the Club is excited about.”
Watch our celebratory video here:
Final video highlights of our contract with ECC
Essex Cricket Club – players and coaches support Cloud’s team award
Essex Cricket players introduce Cloud’s Mindsett PRISM® to a new audience