Magenta Associates’ Good Business Report, is teeming with insights from business leaders about the benefits of aligning purpose with profit.
Including revealing interviews with senior executives from:
AECOM, Bellrock Group, Bidwells, CBRE Global Workplace Solutions (GWS), Churchill Group, Corps Security, Drees & Sommer, Elior UK, Living Wage Foundation, Social Value Portal, Social Enterprise UK, Madaster UK, Mitie, neutral carbon zone, SBFM, 360 Workplace, Workman LLP.
A contribution from Cloud’s Chief Commercial Officer, Terry Mills, explains how punitive service level agreements (SLAs) and rigid hourly rates fail to deliver long-term value. “Procurement needs to evolve from a carrot-and-stick model, into something that aligns incentives for all parties.”
The report examines the growing expectation for businesses to contribute positively to society beyond generating profit. Through interviews and analysis, the report identifies four key pillars of responsible business practice:
People, focusing on fair treatment and wellbeing; Purchasing, advocating for ethical and sustainable supply chains; Positioning, emphasising authentic communication and marketing for change; and Policymaking, highlighting what’s next in shaping a sustainable future.
The report distils insights into these areas, offering a roadmap for businesses to integrate ESG principles and build trust with stakeholders by aligning purpose with profit. Ultimately, it calls for a shift towards businesses that prioritise people and the planet alongside financial success.
Read the full report here: https://www.magentaassociates.co/wp-content/uploads/2025/02/THE-GOOD-BUSINESS-REPORT-singles.pdf